Abbas Al Mosawi and the Colours of Bahrain goes online with 4SPOTS IT

21.Jan.2007

4SPOTS IT partners with Mr. Abbas Al Mosawi, arguably Bahrain's most famous artist, to launch an online presence for "Abbas Al Mosawi and the Colours of Bahrain".

Colours of Bahrain is a book that chronicles the transition of Bahrain through the past 20 years. The transition is shown through the viewpoint of art. The book embodies the changes in this region through the work of Mr.Abbas Al Mosawi. In the words of the author, Mr. Dennis O'Dwyer, "this book is not about an individual artist, but more so a book that holds significant value for the Bahraini people and their country".

4SPOTS IT provides for this venture a solution that acts as both a complimentary marketing medium as well as a sales point for the book. "The challenge for us was to recreate a online presence that speaks the same language as the book. We had to balance the business objective of marketing the book with aesthetic challenges that comes with working with one of the most famous artists of the region. The experience has enriched the team", says Rashmi, Creative Head / CEO, 4SPOTS IT. The online solution offers viewers to browse through the book and view through a gallery that tries to recreate for them the journey of art in this region through the last 20 years. Viewers are also encouraged to place orders / buy the book through the website. "We are thankful that we have been given a chance to contribute towards a project like this. That in some way we have been able to aid a process that aims to enrich the image of this country we all live in, the Kingdom of Bahrain.", says Rashmi.