Information Architecture

Some points you need to think about

Why is information architecture so important?
Imagine a beautiful building without a blue print. Now imagine a quality website without proper information architecture.
Good information architecture not only creates a user-friendly site but also creates a process of website development that is client and developer friendly. We have received a lot of accolades from many of our clients who believe that IA prepared by us has not only given them an opportunity to showcase their best in the web but also has provided a right direction to their online vision. One of our IA experts says that most of the time, companies find it difficult to answer small questions like

• Why do they need a website?
• Who do they expect to visit their website?
• What is the purpose of their website?
• How will potential visitors find the website URL?

A proper IA can lead to change in the approach of website design completely! E.g. a website targeting kids should have easily understandable language, lively colors, cartoons etc.
Before we build a site, we determine who will see it, what they want to see, why are we showing it to them and what is the best way to express it. Doing a good job in IA makes every other phase including graphic design & layout, functionality and testing much easier.