Why should you have a website?

Wouldn’t you consider listing your company's phone number in directory?

A website is tantamount to a phone book listing just that it’s on the internet and the potential customer can get information rather than having to call you up for every trivial query.

True, a significant amount of business is generated by referral, direct marketing and sales but *HELLO* in today's techie world, the first thing your prospective customer will do is check out your company's website, even before he/she checks your telephone number. Customers take a look at your site to check how well you are suited to meet his/her needs.

On conducting informal surveys, a few of the common reasons users do not want to give a call to the company and rather prefer to check the website were:

• I don’t want to ask too much questions, which is a burden over the receiver.
• Self paced learning! I can take my own time over a web page and read it fully and read back and forth as many times as I wish.
• I usually get an idea about the company by seeing their website, like whether they are professional or not, which I really cannot make out over a phone.
• There are no time constraints. The webs open 24X7!
• I can see their projects / clients / products without having to visit their office or meet them in person.

The purpose of a website is to inform and educate. It's not an advertisement in the strictest sense of the word. It's more comparable to a listing in Who's Who, though it's not selective and you don't need an invitation to be listed.

Around the globe the competition of owing a website has seen a drastic increase (to about 90%) which is indeed a hint of a huge potential marketing tool in the making. Be it your business, be it your brand identity, your website is your face to the world.

Top 10 Reasons on why should you have a website

• Convenience for customers
  Using the Internet to search for businesses, products and services is easier than looking for details from a telephone directory. With the advent of mobile technology and internet availability on move, it only supports the idea of moving your company online!


• Self-paced learning
  I can take my own time over a web page and read it fully and read back and forth as much time as I wish.


• World wide exposure at a much lesser price!
  Your website will be visible to ANYONE, ANYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find businesses and the products/services they need. Take an example. A potential client from a different country wants to know about the services your company offers. He has a choice, check your website or give you a call considering he has your details. What would you prefer to do? Do your math!


• More content less cost!
  You can say as much as you can or want in a website than you could in any print advertisement or Yellow Pages entry or offline advertisement. So, get out there, and let the world hear you!


• Inexpensive, effective advertising
  Your customers will have a better knowledge of your products or services, as they have the power to research your products or services in their own time. You do not have to advertise your product catalogs. Making customer aware of your website URL will be more than enough.


• Inexpensive way of publishing!
  You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.


• 24x7
  Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers' questions for you or even take their messages for you.


• Reduces the size of support staff needed
  Your website can answer the trivial queries of the customer and let the professionals handle serious stuff. Saves time for your staff.


• Answer with a smile
  Your website never gets bored with same question, never gets bored with the time you take! Wonder if the same applies to the person answering your call.


• Sales brochure on the fly
  Your website provides structured information about your products to you. Many consumer product companies in the world have admitted that their sales personnel provide a print copy of the product information from the website as an alternative to a product brochure.

Need to contact to someone who could give you a head start on starting your company website?

Talk to us!