4SPOTS Interactive Agency

About The Project:

As a premier Islamic Bank with a strong focus on growing its retail presence, KFH Bahrain has developed its products and services in a way that provides value to a retail user in every turn of life. With its dynamic growth strategy, KFH Bahrain wanted to extend its services into the mobile world providing their retail users access to KFH products and services on the move.

The Challenge:

With a growing retail strategy in relation to its products and services, coupled with a saturated retail banking market, KFH Bahrain needed to provide a service that added tremendous value to the end user on the move.

The Strategy:

A complete and integrated strategy involving both iPhone and Blackberry platforms was the solution. The strategy involved two main aspects, access to KFH Bahrain services and the contact center from one centralized point.The application allowed the end user to access information about the branch or ATM locations, timings, contact numbers, products and a direct access to customer service. The bank also used the application to broadcast notification messages. The content of the apps were dynamic and driven through a centralized CMS (content management system). The CMS allowed dynamic content delivery for products, notifications, locations, contact center information and cross KFH product advertising.

The Success:

With over 120 downloads a week, the app has proved to be a tremendous success in adding value to the KFH Bahrain retail user. KFH Bahrain now provides access on the go, anywhere, anytime, extending its boundaries beyond the retail stores and integrating itself into the customer’s life.