4SPOTS Interactive Agency
About the Client:
Founded in 2004 and headquartered in Bahrain, Bank Alkhair is an Islamic bank, with an international presence in Saudi Arabia, Malaysia and Turkey. The Bank is also a major shareholder in Dawood Islamic Bank, Pakistan. Bank Alkhair has completed several landmark transactions since its inception, including the establishment of t'azur, a regional Takaful company and the acquisition of Bahrain Financing Company, the oldest and one of the leading foreign exchange and remittance houses in the GCC.
About the Project:
As a part of an overall rebranding exercise, Unicorn Investment Bank, Bahrain requested 4SPOTS to revamp their Unicorn website with the new brand of Bank Alkhair. 4SPOTS would build a more efficient website with a robust CMS to allow the corporate communication team at Alkhair to manage the website.
The Strategy:
UIB was already a well established and high standing bank in the Middle East and therefore the strategy here was to not only revamp their website, but ensure that the new site for Bank Alkhair promoted the same values and services as UIB had in the past. By creating a clean corporate site, Bank Alkhair has not only maintained its reputation but can now provide users with a more easily navigatable website with information on the overall company, all their products and transactions, an up-to-date media centre and global office locations integrated with google maps. Modernizing the website and migrating to a CMS with better usability ensures that the website can be easily maintained and updated regularly.
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What the client had to say:
On behalf of the entire bank, Fatema and I just wanted to thank you very very much for all of your help over the past few weeks in developing an excellent website - we have already received many compliments! Thank you for your patience with us as we've struggled to get information across to you,and for working so quickly to help us meet our deadline. We really appreciate all your help and support and will not hesitate to recommend 4Spots both to companies in our own network and to others that ask for recommendations. The animation was excellent, and Nick, thank you so much.
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