4SPOTS Interactive Agency

About The Project:

As internet penetration grew in the Kingdom in 2010, a significant number of users expected the finance sector to deliver information electronically. BisB is the leader in providing innovative and creative products for its customer base and has been on the forefront for integrated campaigns to promote them both online and offline.

The Challenge:

With a growing retail strategy in relation to its products and services, coupled with a saturated retail banking market, BisB Bahrain needed to stay in the top ladder of the competition.

The Strategy:

The depth of penetration was kept to a maximum of 3 clicks , while at the same time the user experience was enhanced by cross-selling its products. The website in many ways reduced the communication with the support center as the website provided content in a timely manner for the existing as well as new products launched by BisB.

The website also lends itself very simply to strong visuals for the various products ad services. With many dynamic sub brands , one of the requirements was that the site mould itself to a sub brand without losing the main brand feel . The website structures to successfully communicate both the main brand and sub brand to its target audience.

The website also focused on strong search engine optimization .With over 5 billion searches on google alone within MENA region on a daily basis , the website stands strong in presenting itself before those searching for Sharia compliant products and services.

The Success:

The BisB corporate website was a quantum leap for the bank as it provides its customers with comprehensive information which often the regional banks lack .

As an Islamic Bank, on would expect a very conservation approach, but BisB has promoted its products via its website and social profiles that are heavily integrated into the website.