4SPOTS Interactive Agency

About the Client

Al-Jawhara Centre (AJC) is a specialized Centre in Molecular Medicine with a particular interest in Genetics and Inherited Disorders, providing clinical services, molecular diagnostics, and research. It is also an academic institute offering higher education in Molecular Medicine for medical students. The Centre’s vision is to be a leading molecular medicine Centre, uniquely positioned to serve the health needs of the GCC citizens, and globally recognized for excellence in research and development, clinical services, and health education.

About the Project

We were tasked with developing a site that not only showcased what the Centre offered in the fields of Clinical Services and Molecular diagnostics, but also engaging with site visitors closely by giving them a sense of the high quality of service offered.

The Strategy

We designed a site that would give visitors an an incredibly immersive experience by employing the use of stunning visuals in liquid design with comprehensive information about the Centre and its activities. This essentially was meant to give users all the information they needed without overwhelming them. Our talented team of designers and developers used nifty scripting tricks that gave vistors a feeling of watching the site through an HD TV. We also integrated the site with Live chat enabling visitors to enquire directly with the Centre's staff. This made the site experience much more intimate.