Kuwait Finance House-Bahrain is a leading provider of Islamic commercial and investment banking services. Established in January 2002 as a wholly owned subsidiary of Kuwait Finance House-Kuwait, an industry leader for more than 30 years and specialises in conceptualising the development and introduction of innovative, sharia’a compliant banking and investment products.

Zakat literally means growth and purification. In Shari’a, it is the part of the funds allocated from the funds of the rich as an entitlement to the poor and needy and others.

4SPOTS was asked by Kuwait Finance House –Bahrain to start a viral campaign among the youngsters of the middle east to spread the good word of Zakat among them.

This online campaign was Bahrain’s first ever online viral campaign and was very popular among the young internet users.

The client required a website that is quick to load and not necessarily built using Flash.To speed up the load time our team prepared a script based animation of messages rather than flash. Website user would post the messages which was moderated by the administrator before being published to the site.

This was another implementation of Xtheweb , 4SPOTS proprietary content management system.

4SPOTS was notified just 8 days of the launch of the campaign which was initially planned for offline media only. Our team took the challenge to develop the campaign online and made it live 2 days before the scheduled deadline.