What pushes 33 million users in the Middle East to be an influenceable audience on Snapchat? What makes them constantly engage with the platform on a daily basis?
Two things. The platform’s user experience is tailored for millennials, who comprise of the vast majority using social media at the moment. And the other part is this region’s obsession with anonymity where individuals prefer not to disclose their identity, their profession and location to strangers. This follows a similar trend like the one we saw on Instagram when it started rising in the region back in 2013, users migrated from Facebook -mainly- to maintain anonymity. This was also observed with other apps/platforms which became popular such as kik, ask.me, Sarahah etc.
There is an increased level of engagement on Snapchat and if a company is looking for a captive audience, this is the platform to invest in right now. Reach your audience in an informal and friendly manner to spread brand awareness and gain new customers.
The average Snapchat user spends at least 30 minutes a day on the app engaging with friends, family and other interesting accounts. Talk to these tuned-in, attentive individuals who might not be there on any other platform. Targeting can be done based on the consumer behaviour and buying patterns of the audience with the help of 300 different categories.
There are different types of ads which can be used on Snapchat such as Snap Ads which are the full screen and audio ads that pop between story swipes which can be used to encourage users to download your app or visit your website. These have shown higher click-through-rate on average in comparison with Instagram Stories. Also, you may benefit from Snapchat Filters which help create awareness as well as drive action. On the other hand, Lenses help increase awareness on a mass scale by inviting Snapchatters into your brand’s world.
As with any other advertising platform, you will need an agency that is experienced, creative and up-to-date with the latest trends, who can help you achieve your goals and speak to the audience pool in a tone that they appreciate. Let 4SPOTS help you achieve your business goals and surpass your expectations. To learn more, get in touch with us.