Ekta is one of the first blockchain projects to truly merge the physical world with the on-chain world. In the ekta ecosystem, physical assets can be represented as digital analogues, through the launch of ekta's own self-developed NFT platform and marketplace. This new trading and exchange venue for NFTs will be a blockchain-based cross platform ecosystem for the sharing and trading of physical assets represented in a digital format. Through the ekta NFT marketplace, ekta will provide a novel way for NFT creators and the owners of physical assets represented as NFTs to connect with consumers and brands through their digital collections.

In the world of ekta, NFTs represent ownership rights, fractional ownership, or use of land in Southeast Asia. This could include a resort villa, a piece of beach frontage, or a right to marina usage. Ekta will extend this functionality to real estate, property, and utilities all over the world. For example, through Ekta a fractionalized ownership in a forest could be made available in a virgin forest with a goal of offsetting carbon, or entire ecosystems could be protected through ownership on the blockchain.